Folkestone Digital

We can be your digital arm to help formulate the ‘digital twin’ of your company. 

Striving for innovation, we buzz at the thought of making your digital presence light up.

Digital Marketing is the linchpin of a company’s digital presence.

Facilitating a two way communication with staff and clients, it forms communities and ultimately represents the ‘digital twin’ of the company.

Aligning with your goals, we can help facilitate the changes needed get your company moving and shaking.

We have 15+ years of experience designing and building websites for both B2B and B2C.

Whilst every channel has its own benefits, a website is the ultimate domain for marketing your business.

No other platform provides the same level of flexibility when it comes to scale, integrations, analytics and branding.

Confidence is one, if not the most important factor when it comes to pushing a venture ahead.

Simply put, with every project we do, we strongly encourage evaluating what cycle the market is going through, and how that aligns with our client’s aims.

We can leverage enterprise-grade technology to research and explore avenues, thus maximising the effectiveness of digital communications.

Brainstorm > research > formulate > create > measure > repeat.

We create compelling content, and technically align digital platforms to drive relevant and profitable traffic.

Clearly stating what services a company provides, and layering out interesting content, in a logical manner, are the basics of SEO and content creation… Something often overlooked.

We can help you research, and identify how your company could sit in the digital world. From there, we can then help you maximise visibility to those markets.

Good content, is the gift that keeps giving!

PPC / paid advertising provides an excellent springboard to get new ventures off the ground. Want something now? Well, this is the avenue to get you there quickly.

We have extensive experience implementing campaigns that deliver meaningful business. Reading through the lines, we find cost effective paths to success.

Common platforms include: Google ads / Bing, LinkedIn, Facebook, Instagram and Twitter.

Whilst other methods of communication come and go, we recognise that email is here to stay.

Through segmentation and leveraging analysis, we can bring the right message to the right people at the right time.

Often working in tandem with other marketing content creation, email marketing is still extremely cost effective.

Whilst some have a miff attitude towards social media, it’s safe to say it’s part of almost every B2B and B2C digital strategy.

Tapping into these cultures is paramount to bringing the right message > the right platform > the right people.

Unlike traditional advertising, communities can be formulated to create a two way conversation. Communities can generate content (user generated content) creating a 24/7 buzz around your brand. Few channels create such engagement.

We always take the approach of create > analyse > create > analyse, regardless of digital marketing channel.

Putting vanity metrics to one side, we have a no BS approach to data. Whilst data can be alluring, we always give caveats with this data, to ensure we lead from a holistic point of view.

Some of the software we use for analytics include: Google analytics, SEMRush, Google Search Console, Google Ads, Google Trends, Looker Studio, Facebook analytics, Instagram analytics and Twitter analytics.

In addition to setting up marketing goals, and rolling out digital content, we can also help facilitate the implementation of various marketing and sales software.

The key here, is to monitor the effectiveness of marketing and sales efforts for both new and existing customers, whilst empowering employees.

In particular, we utilise Hubspot. We find this works well for SME and individuals taking their first steps.

Innovation is at our core, and content plays a critical role in the portrayal of your brand.

We can create all forms of digital content, including web design, web copy, photography, video, 3D modelling & rendering, social content, interactive content and everything in between.

Whilst we love strategizing and innovating, there is nothing more satisfying than seeing digital content come to fruition. This content is often the basis for many digital campaigns.